How it works
From brief to file in seven steps.
This is the process behind every list, written out in full. Nothing on this page is marketing. It is what happens to your brief, in order, with the checks that stop a bad row reaching you.
The seven steps
- 01Day 0
Brief or URL
You send six answers on the brief, or paste an Apollo or Sales Navigator search. Who, where, how many, titles, exclusions, fields. That is the whole ask from your side.
- 02Same day
Feasibility read and count
Before any work, we read what your segment actually exposes at your geography, titles and volume: which fields exist, where the ceiling is, what cannot be met and why. You get the count and a quote in writing. If the ask needs reshaping, we say so here, not after delivery.
- 03Day 1
Source chosen per target
Every target is named somewhere by obligation: a licensing registry, a filing, a marketplace, a directory. We find that source first, because it is complete and current, and only then layer the platforms on top for contacts.
- 04Day 1
Qualified company by company
Your ICP is written as three tiers, A, B and Out. Every unique company's website is read and judged against it. Core business only. Borderline companies go to a human. Sites that would not load are set aside and checked another way, never dropped as noise.
- 05Day 1 to 2
Enriched and verified
Identity from the authoritative record. Email from an enrichment pass, then a verification pass. Mobile, where requested, with its own verified status. Every row carries the result: verified, catch-all or not found. Nothing is guessed.
- 06Day 2
The nine-check gate
A strict re-read runs on the final file, not the raw pool. Then nine checks, and a hard fail on any one blocks delivery. The two it exists for: a company that is not your ICP, and an email that belongs to a different company.
- 0724 to 48 hours
Delivered, revisions open
CSV or XLSX in your inbox. Any row that misses the brief is fixed or replaced within 14 days. Working files are deleted 30 days after delivery.
Behind step 03
How we find the exact ICP, not the nearest tag.
Four moves, run on every brief before a single row is pulled.
- 1
Pin the target
What they do, stated narrowly. Who they sell to. Size, stage, geography. The buyer title. A brief that says "healthcare" becomes "private dental practices with two or more dentists, principal or practice manager".
- 2
Locate the authority
Where is this target listed by obligation? Registries, filings, marketplaces, directories. A tag in a database is a guess; a licence register is a fact. The authority is picked first because it is complete.
- 3
Map every field to a check
Each column you want gets a path and a validator. Identity from the record. Email from enrichment then verification. Mobile from enrichment with its own verified flag. If a field has no honest path, we tell you before the work.
- 4
Read feasibility before the work
Some segments do not expose mobiles. Some are smaller than the volume asked for. The read says so up front, and the brief is reshaped with you rather than padded.
Behind step 04
Three tiers. One rule.
The ICP must be the company's core business, not something its website mentions. That rule is applied to every company on the raw pool, and then again, strictly, on the final file.
Fits
The company's core, ongoing business matches the ICP, confirmed on its own website. Goes through.
Borderline
Partial match or ambiguous site. A person reads it and decides. Never auto-accepted.
Does not fit
Wrong core business, a passing mention only, or outside the brief. Removed, with the reason kept.
Behind step 06
The nine-check gate.
Run on every file before it leaves. A hard fail on any check blocks delivery until it is fixed.
- 01
Suppression
Your do-not-contact and current-client lists removed first
- 02
Deduplication
Across people and companies, including domain variants
- 03
Geography
Person and company inside the brief's area
- 04
Company size
Inside the agreed headcount range
- 05
Scope
The company does what the brief says, on its own site
- 06
Titles
Current title matches the roles asked for
- 07
Noise industries
Agencies, recruiters, suppliers and others that mimic the ICP removed unless asked for
- 08
Email domain
Every email's domain belongs to the contact's company. A mismatch means the person moved or the match was wrong
- 09
Core-ICP tag
Every company carries the tag from the strict final re-read
What to expect
Times we hold ourselves to.
And how the file is treated after it leaves. Every list is built on request for one client. We hold no database, and we never send on your behalf.
What arrives in the file- Count and quote
- Same day
- Delivery
- 24 to 48 hours after you confirm
- Revisions
- 14 days from delivery
- Working files deleted
- 30 days after delivery
- Opt-outs
- Honoured on every future build
Who does the work?
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A small specialist team: research, list building, qualification, enrichment and verification, QA. One person owns your brief from the first message to the delivered file and is the one you talk to.
What if the count comes back lower than I hoped?
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That is the feasibility read doing its job. You see the real size of the segment before paying, and we reshape the brief with you: widen the geography, add titles, split the market. We never pad a list to reach a number.
Can I give you my own template or column order?
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Yes. Send the template with the brief and the file comes back in that shape.
Do you send the emails for me?
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No. We build the list and you run the outreach, in your tools, under your name. That keeps you in control of who is contacted and when.
ICP Qualified Lead List
Start your list.
Three answers here, a two-minute brief after, and a count back the same day. Every company checked against your ICP, every contact verified, one clean CSV in 24 to 48 hours.
- Built to your ICP, not a database tag
- Qualified company by company
- Emails and mobiles verified before delivery
- Revisions included